Contact:
James Williams                                    
Go Wichita Convention and Visitors Bureau                                           
Communications Manager                     
jwilliams@gowichita.com                      
316.660.6305

Go Wichita launches integrated website to define the Wichita experience

New gowichita.com delivers city information how and where visitors want it.

WICHITA, Kan., Dec. 2 - The Go Wichita Convention and Visitors Bureau has launched its new website to define the visitor experience in Wichita. Thanks to in-depth research and planning, the new website engages visitors with dynamic homepage content and makes planning a weekend in Wichita easier than ever.

"Go Wichita's new website is an alignment of industry best practices and user habit research designed to show the city's breadth and beauty," said Go Wichita President and CEO Susie Santo.  "As more people go online to make travel decisions, it was imperative to have a user-friendly site to showcase Wichita's amenities."

Built for what visitors want

The new gowichita.com provides what guests want when they want it. After site traffic analysis and key-word research, Go Wichita developed a strategy to immediately highlight the city's top selling points. Directly on the home page, site visitors see relevant, time sensitive details of enticing Wichita activities.

"When people visit the site, Go Wichita wants to keep them there," Santo said. "They'll be able to find Wichita's must-do activities, discover dining hot spots and book their hotel all from one site."

Expanding and integrating

With more than 150 pages already and growing, the new gowichita.com is practically a Wikipedia of Wichita highlights. From the site, users can find a top-rated restaurant using embedded interactive Google Maps, see the restaurant's amenities and then research what others said about the location thanks to integrated TripAdvisor reviews. The new gowichita.com provides users with the most current travel research trends in a one-stop shop.

"Integrating the website with customer reviews and social media access was a top priority in the site's design," said Go Wichita Digital Manager Ryan Stoldt. "From the new gowichita.com, users can find activities near them, see what other people think and then keep the conversation going through on-site social channels."

About Go Wichita Convention and Visitors Bureau
Go Wichita markets the greater Wichita area as a major convention and tourism destination, thereby enhancing the economic development of the city, county, region and state. Go Wichita is led by president and CEO Susie Berglund Santo, and in 2011 travel and tourism contributed $712 million in economic impact to the greater Wichita area. For more information about Wichita as a destination for work and fun, visit www.visitwichita.com.

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About Visit Wichita

Visit Wichita markets the greater Wichita area as a major convention and tourism destination, thereby enhancing the economic development of the city, county, region and state. Visit Wichita is led by President and CEO Susie Santo, and in 2013 travel and tourism contributed more than $1 billion in economic impact to the Wichita MSA.