Ken Vandruff
Director of Communications & Marketing

Feb. 12, 2009
For immediate release



(Wichita, Kan.) Maximizing travel and tourism's impact on the Wichita economy is the centerpiece for the Greater Wichita Convention & Visitors Bureau's 2008 Travel Industry Outlook Annual Meeting. The event is scheduled 7:30 a.m., Thursday, Feb. 19, 2009, at the Hyatt Regency Wichita.

Keynote speaker is Peter Yesawich, chairman and CEO of YPartnership, one of the nation's most-respected tourism marketing agencies. Peter's keen insight on national travel trends makes him the go-to resource for such publications as "The New York Times," "The Los Angeles Times" and "The Wall Street Journal," and he can be seen on CNN, CNBC and MSNBC, as well as heard on National Public Radio.

Sam Williams, managing partner, P. Scott Flemming, vice president and creative director, and Jennifer Whetzel, senior brand strategist, Sullivan Higdon & Sink will present the results of research into what travelers think of Wichita, then unveil a new destination marketing campaign for the region.

Additionally, Wichita Mayor Carl Brewer will share his vision for the revitalization of the downtown area and its impact on tourism.

Tickets are $45 for individuals or $360 for a table of eight. For more information, go online to or call 316.265.2800.

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About Visit Wichita

Visit Wichita markets the greater Wichita area as a major convention and tourism destination, thereby enhancing the economic development of the city, county, region and state. Visit Wichita is led by President and CEO Susie Santo, and in 2013 travel and tourism contributed more than $1 billion in economic impact to the Wichita MSA.