Multiple community partners are teaming up to give a first glimpse of data received from more than 2,000 people about what they think could be Wichita's brand.
Go Wichita Convention and Visitors Bureau, in partnership with the Wichita Metro Chamber of Commerce, Greater Wichita Economic Development Coalition, Wichita Downtown Development Corporation, Wichita Community Foundation and Wichita State University, will reveal preliminary input gathered from the comprehensive community brand survey. From 5 to 6:30 p.m., Nov. 10 at Wichita Downtown Development Corporation's Innovation Center, 507 E. Douglas, the public is invited to learn the results from more than 1,850 survey responses plus more than 200 interviews.
"We are looking strategically at how to market the city and want the community to be a part of the process," said Barth Hague, chief marketing officer at Wichita State University. "The public meeting is the next step in the process of identifying the community brand."
During the meeting, leaders will present the survey results, explain the initial highlights from the feedback and tie the feedback into possible brand themes that would best describe Wichita. Discussions from the Nov. 10 meeting will play a part in finalizing the brand promise for the community.
"This project is not about creating a logo, slogan or new tagline," said Go Wichita President and CEO Susie Santo. "Once finished, the community will have a strategy and set of attributes to deliver Wichita's unique brand promise."
After a complete analysis of the information and the community's brand strategy has been established, a final brand blueprint will be created. The process should be complete by the end of the year.
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