The flier customers receive from Watermark Books & Café reads:

Thanks for shopping locally this holiday season. Here’s what you just did:

  • You kept dollars in our economy.
  • You embraced what makes us unique.
  • You created local jobs.
  • You helped the environment.
  • You nurtured community.
  • You conserved your tax dollars.
  • You created more choice.
  • You took advantage of our expertise.
  • You invested in entrepreneurship.
  • You made us a destination.


One reason Wichita is a regional shopping destination is that we have fun, funky and one-of-a-kind independent retailers like Watermark Books & Café. The kind that we hope you’ll shop at on Saturday, Nov. 26: Small Business Saturday. An annual event created in 2010 by credit card company American Express, Small Business Saturday is sandwiched between Black Friday and Cyber Monday and has become its own annual holiday shopping tradition.

Many of our small, local businesses will offer treats, discounts or special merchandise on Small Business Saturday – check Facebook pages and websites for details. It’s a great day to support your favorite places and to explore new ones, many selling products made in Wichita.

Bungalow 26, a boutique selling gifts, home decor, bath and body products in the historic Delano district, is serving hot cider and treats plus giving 10 percent off shoppers’ entire purchases. Owner Kelsey Metzinger says about a third of her merchandise is either locally made or actually made in her shop, from jewelry to soy candles to all-natural lines of bath and body products. Among the local brands she carries: Splendid Alchemy bath products made with essential oils, Brett's Bad Ass men’s grooming products, Optimistic Elephant yoga accessories and George & Stanley all-natural dog products.

Delano also is hosting a Holidays in Delano event from noon to 6 p.m. on Saturday, Nov. 19. Shoppers can exchange a canned good donation for a shopping pass good for discounts at participating neighborhood businesses that day. There will be free s’mores, photos with Santa, ornament stations for kids and other fun activities.

Douglas Design District has created an event page on Facebook to promote the great deals and fun planned in its neighborhood on Small Business Saturday. Organizers are encouraging shoppers to show your support by taking selfies at your favorite local businesses, tagging the businesses and sharing on social media with #ShopSmall and #SmallBizSat.

Among the one-of-a-kind businesses that attract visitors to the Douglas Design District, The Workroom is focusing on showcasing Wichita-made food, art and home décor on Small Business Saturday. Owner Janelle King is hosting local food trucks Sunflower Espresso and Little Lion Ice Cream, and she’s invited artists throughout the community to submit pieces in all mediums priced below $100 each to be part of a local artisan Holiday Gift Highlight. The Workroom offers sewing services for window treatments, bedding, pillows and more, and carries a selection of home furnishings and accessories, ranging from custom-made furniture to fine art. The retail shop features products made by Wichita area artists and artisans, unique vintage finds and has become the go-to place for Wichita flag swag.

Hopping Gnome Brewing Company is giving away koozies on Small Business Saturday as well as selling discounted merchandise and new holiday items. Sounds like a great reason to stop by for a pint of Douglas Ave. Pale Ale!

From brewery swag to jewelry, art, home décor, books, clothing, hats, bath and body products, wine and spirits, flowers, chocolates, candy or specialty foods, you’ll find what you’re looking for in Wichita. Search for retail shops by category on our website.