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    Small Business Saturday

    Big holiday shopping plans? Think small.

    On Saturday, Nov. 28, 2026, Small Business Saturday gives you one more reason to explore Wichita's locally owned shops, boutiques and specialty stores. Forget the usual shopping routine. This is your chance to find something unexpected, discover a new favorite business and check a few names off your holiday gift list.

    From one-of-a-kind gifts and handmade goods to clothing, home décor and Wichita-inspired finds, local shops offer plenty of ways to give something with a little more personality.

    And while you're out supporting Wichita businesses, why not make a day of it? Grab coffee, stop for lunch and explore the neighborhoods and shopping districts that make the city worth discovering.

    KNOW BEFORE YOU GO

    • Date: Saturday, Nov. 28, 2026
    • Location: Locally owned shops and businesses throughout Wichita
    • Admission: Free to participate; purchases and activities vary by business
    • What to expect: Holiday shopping, unique gifts and special offers at participating local businesses
    • Good to know: Individual store hours, promotions and activities vary. Check with participating businesses for details.

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    WHAT TO EXPECT ON SMALL BUSINESS SATURDAY

    Small Business Saturday is all about shopping local, discovering independent businesses and finding gifts you won't see everywhere else.

    Explore Wichita's shopping districts, including historic Delano, downtown and Old Town, where locally owned boutiques, specialty stores and other small businesses offer everything from handmade gifts to fashion, home goods and Wichita souvenirs.

    Looking for something a little different? Wichita is also home to specialty retailers such as Spice Merchant, Nifty Nut House and Hatman Jack's, where shopping for gifts can be an experience of its own.

    Whether you're hunting for the perfect present or just browsing, Small Business Saturday is a great excuse to explore Wichita, support local businesses and turn holiday shopping into a day out.

    Not sure where to start? Check out our guide for shopping local for Small Business Saturday and throughout the holidays.

    WHAT IS SMALL BUSINESS SATURDAY?

    Small Business Saturday is an initiative for holiday shoppers to shop local at brick-and-mortar stores in their communities. American Express first sponsored it in 2010 on the Saturday after Thanksgiving. This puts the holiday between Black Friday and Cyber Monday.

    The initiative helps bring awareness to locally owned businesses by helping get foot traffic through the door with deals and discounts similar to its big box competitors. Small Business Saturday is important to Wichita because it drives shoppers into homegrown shops, which in turn promotes growth among independent businesses and small businesses, including those that support our travel and tourism industry.

    Frequently Asked Questions

    Where are the best places to shop on Small Business Saturday in Wichita?

    Wichita has locally owned boutiques, specialty shops and independent retailers throughout the city. Historic Delano, downtown Wichita and Old Town are great places to start, along with longtime local favorites such as Nifty Nut House, Spice Merchant and Hatman Jack's.

    Are there special shopping events on Small Business Saturday?

    Yes. In addition to promotions at individual stores, Wichita hosts special shopping events and makers markets around Small Business Saturday. Check the Visit Wichita event calendar for participating businesses, holiday markets and other shopping opportunities.

    Do all Wichita small businesses offer discounts on Small Business Saturday?

    Not necessarily. Some businesses offer special promotions, while others feature seasonal merchandise, unique gifts or special activities. Check individual stores for current offers and hours.

    Is Small Business Saturday just for holiday gift shopping?

    Not at all. It's also an opportunity to discover Wichita's independent businesses, explore local shopping districts and support the people behind them. Pair your shopping with coffee, lunch or dinner at a locally owned restaurant and make a day of it.

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