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Small Business Saturday

Shop small in Wichita as local Wichita businesses come together to celebrate Small Business Saturday! This annual shopping tradition is the perfect time to find deals and discounts on holiday gifts by supporting local businesses.

Whether you're looking for holiday gift items or something for yourself, Wichita's many eclectic shopping districts will offer deals and discounts and affordable shopping options for all budgets.

Hop on the free Q-Line to take you from Clifton Square to the Delano District to make the most of your shopping experience.

The Workroom


Small Business Saturday is an initiative for holiday shoppers to shop local at brick and mortar stores in their communities. American Express first sponsored it in 2010 on the Saturday after Thanksgiving. This puts the holiday between Black Friday and Cyber Monday.

The initiative helps bring awareness to locally owned businesses by helping get foot traffic through the door with deals and discounts similar to its big box competitors. Small Business Saturday is important to Wichita because it drives shoppers into homegrown shops, which in turn promotes growth among independent businesses and small businesses, including those that support our travel and tourism industry.

2020 Event

Wichita Highlights