Wichita’s Troy Brooks defied the odds and launched Greatness Vodka in the midst of the 2020 pandemic. His venture marked a significant milestone to become the first Black-owned spirits company in Kansas, embodying a story of resilience, determination and unwavering commitment to quality. And now the young CEO envisions becoming a market leader with unique fusion flavors.

The vodka drink celebrates those who – much like Brooks – have had to overcome adversity to accomplish their goals.

“Greatness Vodka is about setting the tone, raising the bar, working hard, having gratitude, and standing for something more than just yourself,” says Brooks. “That’s greatness.”

A bottle of Greatness Vodka rests on top of a bar in Wichita

Crafted with Excellence

Greatness Vodka is meticulously crafted in Kansas, utilizing 100 percent US-based corn, spring water, and all-natural ingredients. Each batch is filtered six times, resulting in an exceptionally smooth liquor that caters to both shot enthusiasts and cocktail connoisseurs alike. The brand's dedication to quality and craftsmanship shines through in every sip.

If you’re looking to mix things up, visit the brand’s website for a list of their Peach Cherry flavored cocktail recipes. Drinks like “The Great Sunset,” “The Sour Peach,” “The Great Limeade,” “Dana’s Passion Fruit” and “The Mandella” offer an exciting twist to the already-fused liquor flavor.

A card displays a cocktail made with Greatness Vodka at O'Brien's Pub

Drinking Greatness

If you’re looking for a vibrant social atmosphere to enjoy the impressive taste of Greatness Vodka, grab a glass at O’Brien’s Irish Pub, Mort’s Martini and Cigar Bar, GROW Plant Bar, Vorshay’s Cocktail Lounge, Nortons Brewing Company or Social Tap Drinkery at Wichita State University.

O’Brien’s Irish Pub features Greatness Punch, skillfully crafted with Original Greatness Vodka. Pair it with the bar’s delectable wings, burgers and pizza as you root for your favorite sports team and catch up with friends.

Want to bring greatness to the party? Priced at just $24.99 per bottle, Greatness Vodka is on shelves at more than 100 liquor stores across Wichita, Salina, Hutchinson, Manhattan, Lawrence, Topeka and the Kansas City market. The vodka brand’s availability continues to expand, offering consumers the opportunity to experience its unparalleled smoothness and flavor profile.

To explore locations carrying Greatness Vodka, visit DrinkGreatness.com/Locations.

A hand pours Greatness Vodka from a bottle into a glass at a bar

Evolving Vision

Brooks remains committed to elevating Greatness Vodka. The brand is on the verge of unveiling a captivating new bottle design, showcasing its unique identity and setting the stage for a fresh chapter of innovation and creativity.

"We’re now finding our own footing and vibe," says Brooks, underlining the brand's journey towards self-discovery and individuality.

Two men raise their cocktails with Greatness Vodka at a table inside a bar

A Fusion of Flavors and Future Aspirations

Brooks views Greatness Vodka not as a competitor to other vodka brands, but as a trailblazer offering unique fusion flavors that captivate consumers in unprecedented ways. With a strong focus on innovation, the brand is gearing up to introduce its latest creation, Strawberry Pineapple, in April. Prepare to raise your glass to a uniquely flavorful drink unlike anything you've tasted before.

With an unwavering commitment to excellence, innovation and the celebration of personal greatness, Brooks and Greatness Vodka continue to inspire, uplift and redefine the spirits industry with their remarkable journey and exceptional craft.

Troy Brooks poses holding a bottle of his Greatness Vodka in each hand

From Adversity to Triumph

Brooks says it’s a dream come true for Greatness Vodka to be enjoyed by bargoers, sold on store shelves, and a part of special celebrations. It’s a testament to his unwavering perseverance and belief in the power of personal greatness. Despite encountering setbacks in his upbringing and career, his resilient spirit led him to pursue his passion for creating a distinctive vodka brand. But he assures everyone that he’s just getting started.

“If you’re thinking we’re just another vodka brand, you’re thinking too small,” Brooks says with a chuckle. "We strive to be an industry leader, inspiring individuals to pursue their dreams and witness them materialize."

“We’re taking Greatness Vodka to new heights, new levels, and new galaxies," he asserts.

To learn more about the founder and what’s next for Greatness Vodka, visit drinkgreatness.com and discover Wichita’s vibrant nightlife in this guide.